WAG WATCH
GOAL:
To communicate the joyful message of Philly’s premiere dog daycare and increase customer participation in the business, and let me tell you, it has been one of my favorite projects to date.
OUTCOMES (so far)
Full revamp of Wag Watch’s website to fit the needs of the business, accommodate for the varying technical expertise of team members, and showcase the joy and important enrollment information for current and future clients
Revitalization of the daycare’s Instagram account, which had been fairly dormant after the business’s launch several years before.
Social reach to advertise the business organically and engage the current customer base increased by over 1300% over the previous year, with overall views up 338.5%.
In Development
Staff-led social media content, an advertising budget, an email program, and further evaluation of internal strategic tactics to increase the quantity of business leads and the quality of customer experience for current clients